B Structural Volumizing and Lengthening Mascara

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, never clumpy or flaky, and safe for sensitive eyes.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:

• Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.
•  Rice Protein: Helps to promote hair health.
•  Panthenol: Derived from vitamin B5, helps to condition and nourish.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This is a volumizing mascara that’s good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use. It helps you achieve weightless, lifted lashes that last 12 hours and is easy to build and remove.

  Clinical Results: In a third-party consumer perception study of 100 participants ages 18-55:
  Immediately after 1 use:

• 91% agree this mascara does not clump
  After 12 hours:
• 95% agree mascara is long-wearing and lashes stayed lifted.
•  92% agree mascara feels weightless
  After 4 weeks:
• 96% agree lashes feel conditioned with continued use.Clean
  Our commitment to offering formulas that go beyond regulatory standards to avoid controversial ingredients without sacrificing effectiveness.

Ingredients